You're paying for 200 features. You use 11.
We're operators and software engineers. We've sat in your seat—drowning in subscription fees for software that almost works. Now we build the tools businesses actually need. Nothing more, nothing less.
Software nobody wakes up excited to open
We've met exactly zero people who love their ERP. Yet somehow you're paying $4k/month for software your team avoids using.
CRMs
You're paying $150/user/month. Your team uses maybe 6 features. The other 194 just make everything slower.
We build the 6 features you actually use. That's it.
ERPs & Operations
You hired a consultant to set it up. Then another to fix what the first one broke. You still hate using it.
Software that matches your process, not the other way around.
Industry Software
Built for every plumber, electrician, and contractor on earth. Optimized for exactly none of them.
Built for how YOUR crew actually works in the field.
The Duct Tape Stack
10 tools. 10 logins. 10 bills. Zero of them talk to each other without Zapier held together by prayers.
One system. Everything in one place. Finally.
Stop paying for features you'll never use
Book a free 30-minute call. We'll learn about your business, walk through your current software, and figure out if we can help.
We ran businesses before we wrote software
We've been the ones stuck with terrible software at 2am. We've watched "vibe coded" apps crumble the moment a second user logs in. That's why we build differently.
What happens when you vibe code it
- Demo looks great. First real user breaks it.
- The person who built it quit. Nobody can fix it now.
- SQL injection waiting to happen. You just don't know it yet.
- Add a 10th user and watch response times go from 200ms to 20 seconds.
- "Just add this one feature" becomes a 3-week nightmare.
How we build
- We ask about your edge cases before writing line one.
- Codebase documented so any dev can pick it up.
- Security reviewed. Not "I think it's fine."
- Tested at 10x your current load before we ship.
- New features slot in. No rewrite required.
We've sat in the ops seat. We know what "the system is down" actually costs. That's why we over-engineer reliability and under-engineer complexity.
Tell Us What's BrokenThree things we actually build
We don't do websites. We don't do mobile apps. We build the internal systems your team uses every day. That's it.
CRM & Sales Tools
Your sales reps spend half their day updating Salesforce instead of selling. We build the CRM they'll actually use.
- Pipeline that matches your actual sales process
- Follow-ups that send themselves
- Pulls from the tools you already have
ERP & Operations
Inventory in one spreadsheet. Orders in another. Schedule in someone's head. We put it all in one place where everyone can see it.
- Inventory that updates when things actually move
- Orders tracked from quote to delivery
- Workflows shaped around your people
Workflow Automation
That thing where someone copies data from email to spreadsheet to CRM? That stops. We wire your tools together so data flows automatically.
- Your tools finally talk to each other
- Reports that build themselves overnight
- No more copy-paste data entry
How it works
No mystery. No enterprise sales process. Just a straightforward path from "this is broken" to "this works perfectly."
Discovery call
We dig into your current setup—what's working, what's not, and where you're bleeding money on software that doesn't fit.
Solution design
We map out exactly what we'll build, how it scales, and what it costs. No surprises. You'll know the scope and timeline upfront.
Build & iterate
We build in sprints, showing you progress along the way. You give feedback, we adjust. Your team tests it before launch.
Launch & scale
We deploy, train your team, and stick around to make sure everything runs. Built to handle 5 users or 500—we've got you covered.
Why work with us?
We've been where you are.
Before we wrote code, we ran operations. We've been the ones stuck with terrible software at 2am. We know what "the system is down" actually costs—not in abstract metrics, but in missed orders, angry customers, and weekends spent on workarounds.
That's why we build differently. We don't start with features. We start with your actual problems. Then we build exactly what solves them—nothing more, nothing less.
Software built around YOUR process
Not the other way around. No more forcing your team into someone else's workflow.
Full code ownership
No lock-in. Any developer can maintain it. You own everything we build.
90 days of bug fixes included
We stand behind our work. If something breaks, we fix it. No extra charge.
Documentation so thorough your team can actually use it
Training materials, user guides, technical docs. Everything you need to be self-sufficient.
Start risk-free
Book a 30-minute call. We'll learn about your business, walk through your software setup, and tell you honestly if custom makes sense. No pitch. No pressure.
Schedule a CallQuestions you're probably thinking
No sales speak. Just straight answers.
It depends on the project, but our clients typically see ROI within 6 months. Once you're past payback, you're saving money every month—no per-seat fees, no annual price hikes. We'll walk through the math together on our call and figure out what makes sense for your situation.
Let's talk about what you're paying for
No pitch deck. No pressure. Just a conversation about your software stack and whether custom makes sense for your business.